TAG Heuer and the Porsche Club of America

TAG Heuer celebrates 55 years of the Porsche Club of America (PCA) by manufacturing a 55-piece limited edition for the largest single-brand club in the world. It is no coincidence that the PCA has chosen TAG Heuer as its partner for the limited edition watch, which is based on famous racing heritage.




In preparing to shoot Le Mans, US actor Steve McQueen’s main source of inspiration was his friend Jo Siffert, the Swiss racecar legend who in 1969 became the first driver ever sponsored by a watch brand: Heuer (TAG, standing for Techniques d’Avantgarde, was added in 1985 as the result of a takeover). McQueen insisted on wearing Heuer’s Monaco in the film, which had just been launched. Perhaps it was McQueen’s influence, or perhaps it was Porsche driver Siffert’s, but the Monaco seemed to become the preferred chronograph of the racing and fashion worlds in the 1970s. This watch, whose unique and uncompromising geometry helped achieve its almost legendary status, is one of the most recognizable timepieces in the world.

A true collector’s timepiece due to its high quality and rarity, it is only available through the PCA in a limited edition of 55 pieces symbolizing 55 years of the club.