Bvlgari Diagono Chronograph GMT X-Pro

I have never seen anyone wearing a Bvlgari wristwatch (other than maybe Robert Downey Jr. in Iron Man). Bvlgari has a large multi-level boutique in Manhattan (Bvlgari also sell is jewelry), and many other throughout the world, just like Audemars Piguet or Omega, for example. Yet I have seen many people wearing Omega and Audemars Piguet timepieces, never a Bvlgari though. I'm not sure how much traction the brand has in the highly competitive luxury watch market, but based on what I've heard, and Bvlgari's January 2010 announcement to combined their two haute horology brands, Daniel Roth and Gerald Genta under the Bvlgari name, there is clearly some turmoil within their watch division.

That said, this new sports watch is the best watch I have seen from Bvlgari to date. It is not powered by their new in-house movement (which they finally brought to market this year, after 10 years of development). Instead, the new Diagono Professional Chronograph GMT X-Pro is powered by a less exclusive, but reliable Valjoux 7750 automatic mechanical chronograph movement, with an add-on GMT module.

So, the watch looks good, somewhat like the Vacheron Constantin Overseas even, but in order to sell it they will need more than just looks and the Bvlgari name. If they price it correctly, then it might takeoff, but if they price it at $7,000 or above, then it will just be another overpriced Valjoux 7750 timepiece. It should be available in stores soon.

Professionalwatch.com/