4.13.2010

JAEGER-LECOULTRE - Master Compressor Diving Alarm Navy SEALs

The Manufacture unveiled the first prototypes of these very limited editions during a private event held in Beverly Hills, near the boutique.





Press Release

Last January, Jaeger-LeCoultre had the pleasure to announce the upcoming launch of its first timepieces exclusively created for its Beverly Hills Boutique. Following this announcement, the Swiss high watchmaking Manufacture unveiled on Friday the first prototypes of these very limited editions during a private event held in Beverly Hills near the boutique located at 9490B Brighton Way. The “Grande Maison” of the Joux Valley therefore gathered the Manufacture’s Friends to present them in exclusivity the limited edition of 19 pieces in titanium with black pvd coating and the limited edition of 62 pieces in titanium with grey PVD coating of its Master Compressor Diving Alarm Navy SEALs Incursion that will only be available at the Jaeger-LeCoultre Beverly Hills Boutique.


 

           Master Compressor Diving Alarm Navy SEALs Beverly Hills Boutique

Since the announcement of the partnership between the Navy SEALs and Jaeger-LeCoultre with the unveiling of the Master Compressor Diving Navy SEALs collection in 2008, the natural progression was to create the Incursion Edition for the Jaeger-LeCoultre Beverly Hills flagship. The natural geographic proximity to the Coronado based Navy SEALs has created a particularly strong following for the Master Compressor Navy SEALs collection. Due to this strong US following of the Navy SEALs and Jaeger-LeCoultre partnership the Beverly Hills Boutique set out to create a penultimate edition for its most passionate enthusiast.

The Incursion Edition came to life with the Jaeger-LeCoultre Beverly Hills Boutique Connoisseurs Club (JLCBHBC). This exclusive pilot program was launched in 2009 by Jaeger-LeCoultre North America with the vision to create a local west-coast community among knowledgeable JLCBHBC members. Members were given the unique opportunity to have direct input with the Manufacture in creating the Master Compressor Diving Navy Alarm SEALs Beverly Hills Boutique Incursion Edition, resulting in a piece that captured their minds as well as their hearts.

The original Master Compressor Diving Alarm served as the optimal base platform housing a majority of the purposed needs for the Incursion Edition. Jaeger-LeCoultre’s perpetual quest for innovation, further adjustments and improved design details were employed to create subtle yet important changes to further optimize this Edition for its required usage. Originally planned in black gold, a very promising material at prototype stage that did not match Jaeger-LeCoultre’s high expectations of quality and long-lasting resistance, the limited edition of 19 pieces of this very exclusive series will be proposed in titanium with a black pvd coating, fully in tune with the Navy SEALs spirit of discretion.

Highly symbolical, these very exclusive limited editions pay tribute to the founding date of the Navy SEALs as this elite unit was established by President John Fitzgerald Kennedy in 1962. The Kennedy speech was a big inspiration to the Incursion Edition theme, determining the total number of pieces in a combination of 1962 numerals with 19 pieces for the black titanium version and 62 for the grey pvd version.
               North American President Philippe Bonay Presents Beverly Hills Editions.

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