4.22.2010

Hublot- Announces The F1 King


Press Release

Luxury Swiss watch brand Hublot has been appointed the Official Watchmaker of Formula 1™ and as part of this multi-year agreement will produce a range of high tech, limited edition, luxury Formula 1™ watches and exploit the additional designation Hublot – The Official Watch of Formula 1™ on an exclusive and global basis.



Hublot is delighted to have elevated itself to an unassailable position in Formula One motor racing by securing an agreement with the iconic brand itself. Formula 1™ epitomizes cutting-edge technology, high performance, precision and international sporting glamor and this globally revered brand will now inspire a new generation of fabulous Hublot timepieces.


Hublot is to initially mark its presence with the creation of a special watch in the form of the F1™ King, a restricted production run of a King Power model incorporating the famous F1™ logo, as well as a further Limited Edition Series in the colors and style of the most prestigious Grands Prix. A Hublot boutique will present its collections in the Formula One Paddock Club™ at several events and the company will run a guest hospitality programme throughout the F1™ season. The series of watches dedicated to Formula 1™ will be directly inspired by the world of F1™, combining the finest know-how and manufacturing processes at the cutting edge of research and high tech materials.

Jean-Claude Biver, CEO of Hublot SA is full of enthusiasm: “I have always had great admiration for the exceptional and unique achievements of Bernie Ecclestone. Without him there would be no Formula 1: he created this global phenomenon’. I have also had a great deal of admiration for the drivers who are able to control these ultra-sophisticated racing machines down to the slightest movement, all at incredible speed. Nor should we forget the cradle of high technology that F1 represents. It’s such a delight to be here with Hublot today, so close to Bernie, the racing, the drivers, the cars, the high technology and the F1 Grand Prix in general. This is the start of a very special relationship”.

Bernie Ecclestone, CEO of the Formula One group: “I have long had a keen interest in watches and the art of watchmaking and I am very pleased to be announcing this deal today. Hublot’s meteoric rise in the industry has been a very well managed achievement and I would like to congratulate Jean-Claude for this. There is an energy, creativity and dedication to perfection about Hublot which sits very well with us and I could not think of a better brand with which to begin a new chapter in Formula One’s enduring association with luxury watches”.

Technical details

Case “King Power”, diameter 48 mm, in satin-finished zirconium

Bezel Zirconium and ceramic, disc brake decoration with 6 H-shaped black PVD titanium screws in relief

Crystal Sapphire with interior/exterior anti-reflective treatment

Bezel Lug Black composite resin

Lateral Inserts Black composite resin

Case-back Satin-finished zirconium

Crown Black PVD titanium with black rubber insert

Push-pieces Black PVD titanium with red rubber insert, marked START and RESET

Screws Black PVD titanium

Water resistance 100 m or 10 ATM

Dial Multilayered, indexes with black nickel treatment, black SuperLuminova™, F1 logo at 12 o’clock

Hands Micro-blasted, satin-finished & rhodium-plated, with red SuperLuminova™

Movement Mechanical chronograph with automatic winding, Hublot calibre HUB 4100

No. of Components 252

Jewels 27

Bridges Micro-blasted, bevelled & polished

Screws Black PVD

Oscillating Weight Tungsten carbide with black PVD treated dimpled surface

Main plate Sandblasted & rhodium-plated

Barrel With reinforced spring

Escapement Glucydur hairspring

Power Reserve 42 hours

Strap Adjustable articulated black rubber and red Nomex™

Clasp Titanium, with black PVD folding mechanism

Edition limited to 500 pieces numbered from 01/500 to 500/500

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