Tag Heuer Formula 1

Designed with the assistance of world class Formula 1

Tag Heuer Formula 1

Designed with the assistance of world class Formula 1 racecar driver Fernando Alonso, the new Tag Heuer Formula 1 series is a reflection of his laidback, athletic image. Alonso holds two back-to-back World Driver Championship titles and truly understands the importance of keeping good time, strength and agility. These are the elements he brought to the table to develop sporty Tag Heuer Formula 1 watches for both men and women.

Tag Heuer For Men

Chronograph. The Tag Heuer Formula 1 Chronograph has functions to accurately measure 1/10th of a second, seconds and minutes. Luminescent markers on the face shine brightly making it clearly visible in the most intense moments. It displays the date in addition to the bold chronograph and the unique bracelet combines brushed stainless steel and black rubber to round out the athletic look.

Tag Formula 1 Indy 500. This watch bears the logo of the Indianapolis 500 and performs at the same level as the well-oiled machines on the racetrack. Constructed of strong steel and scratch resistant sapphire crystal, it is a watch capable of withstanding the test of time and sport. Choose from an all steel or colored rubber bracelet.

F1 Chronotimer. A unique take on the Tag Heuer chronographic watch, the Tag Heuer F1 Chronotimer features a digital display that measures split-seconds. Available with an all steel or colored rubber bracelet to meet wearer-specific needs.


Tag Heuer’s rich tradition with automobile racing reaches back to the 1930s when stopwatches with start and stop buttons were created for the specific purpose of timing races.

Alarm. With 11 different styles, the Tag Heuer F1 Alarm watch mixes and matches the colors black, red and white. The bold display features hours, minutes, seconds, date and time as well as the alarm time. A bright red alarm scale is easy to read and set. This is a strong and powerful watch with an all steel fine-brushed stainless steel bracelet.

Tag Heuer For Women

Diamond Chronograph. Tag Heuer’s Diamond Chronograph is a lady-like yet sporty take that keeps time in minutes, seconds and 1/10th of a second. The bezel is set with 120 delicate diamonds that sparkle and shine. It captures the essence of athleticism and femininity in one compact package.

Glamour Diamonds. Another watch with 120-diamond bezel set, the Formula 1Glamour Diamond still captures the sporty lines that are an essential part of the Formula 1 collection. The face is simplistic with hand-applied numerals marking only 3, 6, 9 and 12 o’clock. Available in white, pink, brown, black, silver and maroon, this piece can be matched with the needs and personality of the wearer.

All six of these luxury watches are made with only the finest Swiss craftsmanship water resistant up to 200 meters. Tag Heuer’s rich tradition with automobile racing reaches back to the 1930s when stopwatches with start and stop buttons were created for the specific purpose of timing races. Over the course of time, Tag Heuer went on to craft masterful timepieces, from chronographs that could measure as little as 1/1000th of a second to a pocket-sized LCD stopwatch accurate to 1/100th of a second. It is no strange coincidence that a longstanding relationship was forged with Formula 1 Racing. The Tag Heuer Formula 1 Collection combines a reputation of timekeeping excellence with artistry and innovation.