Red8-Great Watch Design

Prick up your ears watch lovers, there’s a new name in the market! Well sort of. Christian Bedat, founder of luxury watch maker Bedat & Co is back with a brand new concept for a brand new (somewhat financially limited) market.

The Story
Having dazzled the high-end luxury market with his breathtaking creations at Bedat & Co, Christian is focusing on recreating the perception of luxury to better reflect the reality of the current economy.

His new brand ‘Red8’, which launches this week, is sold exclusively online and allows for customization and design of your timepiece.

The Concept
The exceptionally animated website (believe me, this is no exaggeration) allows you to select from one of their standard range of watches and then customize it to suit your tastes.

Given the fact that the brand has just launched the customization options are reasonably limited but once you get the hang of the site it is very intuitive and you find all the information you need easily at hand. However, given that everything is animated you cannot go back to the previous page easily which becomes quite tiresome.

The range of watches look good, if not very similar, and for under US$1000 the specifications are really quite impressive. Powered by an I-matic quartz self-winding movement, the battery never needs to be changed. The men’s styles are all of a good size at 42mm and the design whilst quite casual, is still quite appealing, especially the all black models. To give the piece the real personal touch the user can customize four words on the bezel but I am not still not sold on this look as it can very easily cheapen the watch’s over all appeal.

Whilst I must admit that I love the concept and the watches theoretically look great, the site is so animated (read confusing) that I often found myself scratching my head as to how I was to actually go about designing my ideal watch.

Here’s the hot tip, and remember you read it on swisswatches-online first, when you access the Online Boutique select the ‘Red’ option first as this will take you straight to the watches. It will make sense when you’re on the site and save you a lot of time.

I think this will be a brand to keep an eye on and will certainly make a nice addition to any collection. Assuming you can navigate your way through the site!

Check it out at Red8 World