In yet another variation of their infamous flagship model Bell & Ross have introduced the new Instrument BR01 Commando which is supposedly dedicated to the elite forces who operate in the shadows. In my opinion this new offering is completely uninspired, but read on anyway, you might disagree!
The BR 01 Commando Limited Edition
So what makes this new model so limited? Surprisingly little. From what I can tell it seems that all the design gurus over at B&R have done is tweak with the colour scheme of the original BR01 Insturment and that’s about it.
The marketing copy reads that the black case, grey dial and matt finishes make it the superlative camouflage watch. However, given the fact that B&R only just recently released the BR-S Phantom model which is available in all black and that the original BR-01 Instrument comes in black I find this a bit of a weak selling point.
On the upside the sapphire crystal has a double anti-reflection coating and dial is photoluminescent making it easily readable in any condition. As a further novelty you have the option of choice of two mechanical movements, one with a power reserve and the other with a large date.
Why you wouldn’t need both features when undertaking your covert missions beats me but obviously B&R has decided that commandos can only process so much information at any one time.
The Final Word
Personally I am a big fan of the BR-01 Instrument series (including most of the many variations) but at the BR 01 Commando Limited Edition I have to draw the line. I simply don’t see the point. This is yet another example where the marketing division has had far too much involvement in watch design and development to potentially detrimental effect.
I think its time that B&R realized that if they continue to rehash this iconic model they will eventually destroy their credibility in the market and completely devalue the brand.
thewatchlounge.com
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