He didn’t.
Which is what makes DiCaprio the consummate TAG Heuer ambassador. Like TAG Heuer, DiCaprio is driven. Like TAG Heuer, DiCaprio takes risks. Like the brand, DiCaprio has the ingenuity to take a winning formula and change it for the better.
A deeply engaged activist, DiCaprio has a long history of environmental philanthropy. He speaks regularly on ecological issues and is a prominent board member of the Natural Resources Defense Council (NRDC).
He co-wrote, co-produced and narrated The 11th Hour, a well-received 2007 documentary on the world’s eco-system. DiCaprio’s commitment to sustainability and children in need will be the cornerstones of his partnership with TAG Heuer over the next three years.
“ TAG Heuer and I will be making donations to NRDC and Green Cross International, two of the most influential and effective environmental organizations around” says DiCaprio. “Each and every day, these organizations are doing important work to ensure our planet’s resources for future generations. Hopefully, our donations will help expand their reach and raise their profile.”
His TAG Heuer
Movement: TAG Heuer Calibre 16 - Automatic Chronograph
Day-Date Glace: Scratch-resistant sapphire crystal
Case: Polished steel case with tachymeter scale on the bezel (black aluminium bezel for black dial, brown aluminium bezel for brown dial and polished steel bezel for silver dial). Domed sapphire crystal with double-sided antireflective treatment
Dimensions: 43 mm.
Dial: Black, silver or brown dial with 3 registers: chronograph hour at 6 o’clock, running second at 9 o’clock and chronograph minute at 12 o’clock. Circled counters at 12 o’clock and 6 o’clock. Hand-applied arabic numerals. Polished-finished hands with luminescent markers on hour and minute hands for improved legibility in darkness. Large day-date window at 3 o’clock< Enlarged crown to remind the stopwatches
Case back: Scratch-resistant sapphire case back
Bracelet: 5-row alternate fine-brushed and polished steel bracelet with solid steel folding clasp and safety push buttons (fine-brushed steel for rows 1, 3 and 5 and polished steel for rows 2 and 4). Black or brown alligator strap with steel folding clasp and safety push buttons.
Water resistance: 100m.
Specifications may depend on the model.
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