Insanity comes in its own asylum complete with straight jacket and padded cell
At the WPHH in 2007 Pierre Kunz introduced an incredible piece of retrograde mechanics called Infinity Looping. The name of this timepiece refers to the movements that the single hand makes in order to display the hours and minutes. This is done using a cycloid hour hand that moves along a scale highly reminiscent of a child’s Spirograph; it traces a path along a looped set of twelve hours with each line in between standing for five minutes.
Delving in and out of time, it takes a little practice to read this watch readily, but the continuous movement of the incessant hand is a true source of pleasure for the eye.
A stainless steel Insanity with black and green elements
Insanity
As cool as Infinity Looping is, it is hard for an English speaker to sometimes take this watch seriously because of its name. Americans in particular might associate the “looping” part—which in Europe generally refers to a part of a roller coaster that takes the riders upside down—with “loopy.” To combat this and allow American watch enthusiasts a better opportunity to get to know this interesting wristwatch, Pierre Kunz’s U.S. sales manager Edward Suhyda has come up with an interesting addition to the concept. To him, this watch looks “insane,” so he decided to rename it Insanity for the U.S. market in order to draw a prospective enthusiast more readily to discover it.
The ultimately retrograde Insanity is available in any number of color combinations
The icing on the cake: Suhyda also created a special box to deliver Insanity in that comes complete with a straight jacket that first needs to be opened. Upon finally getting inside the maniacal box, the new owner finds that his or her infinitely looping timepiece is comfortably nestled within a padded cell.
Available in any number of color combinations, Insanity comes in a 44 mm stainless steel or blackened steel case.
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