1.30.2010

Omega Wants Constellation Watch To Be Flagship Lady's Model



In the recent past I discussed the new Constellation models from Omega for women (here once again) . It has now become clear that Omega sees the Constellation line of their primary lady's model given the sheer variety and models available. Not to mention that its current female brand ambassadors (such as Cindy Crawford who has been working with Omega since 1995) are often seen wearing constellation watch models. The watches come in no less than five sizes! 38, 35, 31, 27, and 24mm wide. Colors are endless with versions in steel to gold, and in purple or champagne to black or white. It is very clear that a brand intends for a model to be a global flagship piece then they are offered in steel with quartz movements, to versions in gold with diamonds and a mechanical movement.

Movements in the higher end models are clearly Omega Co-Axial automatic calibers such as the 8500/8501, 8520/8521, down to the caliber 2500. Quartz models have Swiss caliber 1376 or 1523 movements. In each size, the Constellation retains the iconic look of the angular case with side mounted "claws." Really I think that "claws" are a terrible way to discuss the aesthetic features on the side of the case, but that is Omega's terminology.

One of the elements that is so connected to the classic Constellation watches is the seamless look of the bracelets. Using large links with no gaps, the watches have a very distinct look with the large and simple, though tapering and complex in construction bracelet. New for today and never part of the original line are colorful rubber straps that emulate the looks. Trying telling Omega that they would be pairing diamond covered gold watches with a rubber strap back in 1982 and they would likely laugh you out of the room. How times change.

I do agree that the new lady's Constellation watch models do make for an excellent lady's watch - really Omega has nothing else in the elegance department. Their ladies Planet Ocean watches for example, are simply shrunken down men's versions and too sporty looking for many women. With a high level of utility, beauty, and available luxury, the new Omega Constellation watches for women is an ample and flattering choice. Prices will likely start at a few thousand to upwards of $10,000 - $15,000 (or more) for top-end models.


 

Omega Constellation Ladies Quartz 27 mm

No comments: