Schaffhausen, January 2010 - The brand-new IWC app is a must-have for all friends and fans of the brand. Free of charge, it can be downloaded with immediate effect from the App Store in any one of six languages. One of its most impressive features is a Try-it function that enables users to see how the various watch models look on their own wrists.
With the IWC iPhone app, users now have simple, direct access to all the main content on the IWC website and can discover a wealth of interesting details about the collection. Digital animations explain complex mechanisms such as the depth gauge on the Aquatimer Deep Two or the digital calendar on the Da Vinci Perpetual Calendar Digital Date Month. The Portuguese Automatic's power reserve can be wound up virtually while the Portuguese Perpetual Calendar shows the moon phase for the next few days and the button on the Big Ingenieur Chronograph can be pushed to record stopped times. Another impressive feature is the Try-it function where, in just a few easy steps, users can take a photograph to see how the various watch models look on their own wrists. IWC app users can likewise listen to the minute repeater chime out the time and view prize-winning movies about products in the various watch families. «The IWC Book of Dreams» takes viewers on a magical journey through the IWC Vintage Collection. Also featured is another recent award-winning film, «Galapagos - A Day with the Charles Darwin Foundation». This provides an insight into the work of the scientists and researchers with the IWC-sponsored Foundation and conveys the beauty of this unique archipelago together with the newly launched Aquatimer collection. The IWC app contains much more than just the history of IWC: it also provides information about the company's commitment to the environment and society as well as the various partnerships it has entered into and the special watch editions that go with them. If you wish to personalise your iPhone, you can download a virtual image of the Big Pilot's Watch for your touchscreen or choose one of the lifestyle images from your favourite product family as a screensaver.
Something else that will be much easier from now on is the search for the nearest authorized IWC retailer: users can use the app to guide them from their current location to the most convenient IWC retailer. The IWC app is available in English, French, German and Italian as well as Japanese and Chinese Simplified.Simply follow this link to download the IWC app to your computer:
http://itunes.apple.com/ch/app/iwc/id348140539?mt=8
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