1.Patek Philippe The world’s best-regarded watch brand is actually fairly discreet. A Patek – prices start at £10,260 in part because they’re only made from precious metals – says as much about its owner’s restrained good taste as it does about his income bracket. Both the watch’s reliability – and its resale value – are assured.
2.Swatch Among Swatch’s millions of customers there are rich men who are so confident that they are happy to wear a demure £30 watch under their £3,000 bespoke suit, because they have no need to make a statement with their watch – presumably they find their portfolio of luxury brands, and their art collection, tells its own story.
3.ToyWatch The genius of ToyWatch, and competitors such as Triwa, is to turn its customer’s inability to afford a luxury watch into a fashion virtue. The panache built into these colourful but cheap designs, with prices starting at around £100, makes it entirely forgivable that they are basically plastic Rolex look-alikes
4.Audemars Piguet Wearing an Audemars Piguet Royal Oak, an imposing steel octagonal sports watch that was first designed by Gerald Genta in 1972 for men with hairy chests, makes a statement about both your wealth and your alpha-male mindset – Audemars’ most famous fan is Arnold Schwarzenegger. Prices start at around £13,000 and head up into six figures
5.TAG Heuer For many men a TAG is their first expensive watch. The brand, which has a peerless history of motorsport involvement, retains a sporty aura that gives these entry-level luxury watches a go-getting image. Popular with ambitious young executives, prices start at around £1,250 for the covetable Carrera
From guardian.co.uk
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