Longines presents Chi Ling Lin as its International Ambassador of Elegance

Press Release

In the charming, cosmopolitan and fashionable town of Shanghai, the world-renowned watch brand Longines Watches appointed Ms. Lin Chi Ling as its new international Ambassador of Elegance during a grand press conference at Shanghai’s World Financial Center. Lin’s oriental charm, gracefulness and talents in modeling, hosting, acting, dancing, MV directorial and Chinese cultural realms, as well as her frequent acts of charity perfectly reflect the brand’s slogan “Elegance is an attitude”, which is why Longines did not hesitate to appoint this brilliant star as its international Ambassador of Elegance.
Well known for its philosophy of elegance and excellence, Longines Watches selects celebrities who reflect the brand’s cross-cultural and eternal essence in elegance around the world as its ambassadors. Ms. Lin Chi Ling joined the star-studded ambassador family of Longines in 2005 as a local ambassador of the brand. Thanks to the mutual pursuits of elegance, the collaboration has proved to be a perfect match ever since.

During the press conference, Chi Ling danced with children representing different cultures of the world. Longines Watches has been supporting charitable causes for a long time, from its sponsoring of the Audrey Hepburn Children’s Fund to its recent support of both Andre Agassi's and Stefanie Graf's charitable foundations. Like Longines Watches, Ms. Lin Chi Ling is known for her warm and charitable nature, participating in many charitable causes over the years. Photographs and video clips documenting Chi Ling’s charitable visits have been edited into the “Elegance of Love” film which was shown to media and guests at the press conference.