5.06.2010

TAG Heuer-Aquaracer Quartz Chronograph Grande Date




Movement: Quartz Chronograph

Glace: Scratch-resistant sapphire crystal

Dimension: 43 mm

Dial: Black, silver, blue or yellow dial with spiral effect and 3 counters, small second at 3 o’clock, minute at 9 o’clock and a “twin-hand” semi-circular counter at 6 o’clock.

During 30 minutes, this semi-circular counter will work as a 1/10th of a second chronograph counter and then will turn into an hour chronograph counter. The red side of the hand indicates 1/10th of a second from 00 to 05 on the inner scale and the polished finished side of the hand indicates 1/10th of a second from 05 to 10 on the outer scale.

Large date window at 12 o’clock
Polished-finished hands and luminescent markers on hands and indexes for improved legibility in darkness
Hand applied indexes and TAG Heuer logo

Case in fine-brushed steel with polished edges

Screw-in case back with stamped diver decoration

Unique dual bezel composed of fixed aluminium ring (black, blue and yellow dial) / fixed polished steel ring (silver dial) and unidirectional turning bezel in fine-brushed steel with fine-brushed studs and minutes scale:
• Engraved numerals with black varnish on the turning base
• Luminescent dot at 12 o’clock

Bracelet: 3-row fine-brushed steel bracelet with solid steel clasp, diving extension system and safety push buttons
Black rubber strap with protruded TAG Heuer logo & inscriptions and steel pin buckle

Water resistance: 300m.

TAG Heuer-New Aquaracer Leonardo DiCaprio Ltd Edition (43mm)


Movement : TAG Heuer Calibre 5 – Automatic – Date


WAJ2116.FT6022

5.05.2010

CHOPARD - Grand Prix de Monaco Historique Chronograph 2010

Aesthetic audacity and timekeeping performances.






Press Release



Grand Prix de Monaco Historique Chronograph 2010, 18-carat rose gold.


Like the classic cars that compete in this fascinating race, the 2010 edition of the Grand Prix de Monaco Historique Chronograph is a blend of bold aesthetics and mechanical performance. Featuring a black aluminium bezel that makes a striking contrast with its silver-coloured dial and fitted with a perforated leather strap, this chronograph is equipped with a mechanical self-winding movement chronometer-certified by the COSC. It pays tribute to the sporting spirit of this event uniting the finest classic racing cars and partnered by Chopard since 2002.

TAG HEUER - Tesla Odyssey of Pioneers in Moscow

First 100% electric GT car on the Red Square.






Press Release

For the first time ever, the Russian capital welcomed a 100% electric GT car, as TAG Heuer’s Odyssey of Pioneers stopped on the historical Red Square and exposed its TAG Heuer Tesla Roadster in the AVTOVILLE retro-cars museum.

MB&F HM3 - The Frog

While MB&F releases about one brand new watch each year, they also have special models based on their standard collection of Horological Machines. This watch will be known as the MB&F HM3 "The Frog." There are two versions of the watch - one in a darker, PVD black coated titanium with a green toned 22k gold automatic rotor (12 pieces), and a titanum version with a blue 22k gold automatic rotor (20 pieces). That is a total of 32 HM3 Frog watches in total. Both look pretty interesting, with this bug-eyed (I mean amphibian) eyed watch having no analogs in the watch world.

4.24.2010

TAG HEUER-CARRERA 1887 CHRONOGRAPH

TAG HEUER: THE UNDISPUTED WORLD CHAMPION OF CHRONOGRAPHS

For five generations, TAG Heuer has marshalled its resources and know-how in a concerted effort to master the tiniest fractions of time. This incessant drive has made the Swiss brand the unrivalled leader in high-end chronographs — one of mechanical watchmaking’s most sophisticated and demanding complications. Examples of TAG Heuer’s prowess in this field are legion, from the 1/100th-of-a-second Mikrograph stopwatch in 1916 to the 2006 Geneva Watchmaking Grand Prix winning Calibre 360, the first mechanical wrist chronograph to beat 360,000/hour.

Today, this mastery is epitomized by TAG Heuer’s unparalleled line-up of 7 mechanical chronograph movements (Calibre 11 and 12 developed with Dubois-Depraz, Calibre 16 and 17 from ETA, new in-house Calibre 1887 unveiled in December 2009, Calibre 36 developed with Zenith and Calibre 360).

To strengthen its longstanding leadership and continued growth in luxury chronographs, TAG Heuer needed further differentiation among the “engines” powering its masterpieces, more variety of performance and construction, and an unlimited access to high-volume movements. This is why, in early 2006, TAG Heuer started working on the design and development of the Calibre 1887, an automatic chronograph movement of superlative reliability and sophistication. Unveiled at the McLaren Technology Centre in December 2009, this powerful 21st century engine is now being launched commercially in an all-new Carrera chronograph of stunning design and performance.

The TAG Heuer Carrera 1887 Chronograph extends the mythical Carrera collection, which was created in 1964 by Jack Heuer. The brand’s CEO in the 60s and 70s, Jack Heuer is the creative genius behind key TAG Heuer icons like the Monaco, the Silverstone or the Aquaracer (born as the “1000 Series” in 1979). Today he is TAG Heuer’s Honorary Chairman, and as active as ever. A legend in the watch industry, he has overseen the redesign of every new generation of the Carrera family.

The TAG Heuer Carrera 1887 Chronograph is the 21st century design evolution of the 1964 icon, more than ever celebrating and emphasizing its original minimalism, purity, readability and understated elegance. A “Grand Classique” re-invented for TAG Heuer’s 150th Anniversary, it is faithful to the original in design and spirit, but its radical new “engine”, the Calibre 1887, turns it into a 3rd Millennium chronograph in terms of size, quality, performance and accuracy.

CONCORD - C1 EternalGravity

Space-time in the spotlight.






Press Release

A flamboyant new star shines in the Concord galaxy, palpitating to the rhythm of the now legendary technical spirit in which the tourbillon and the seconds refuse to stay on the beaten track. Diamonds and carnelians escort the temporal indications, driven by the single-minded purpose of exalting mechanical complexity.



4.23.2010

RICHARD MILLE – New RM 011 DLC Titanium Orange

30-Piece Limited Edition for the America






Press Release 

Following the success of RM 011 special editions created exclusively for North and South America in 2009, Richard Mille introduces the first limited edition of 2010 for the hemisphere: RM 011 DLC Titanium Orange.

RICHARD MILLE - RM 028 Les Voiles de St Bart, limited edition

This 100-piece special edition pays tribute to the international yacht race that takes place in the Caribbean waters surrounding St Barth from April 6th to 11th, 2010.




Press Release

With the introduction of the RM 028 in 2009, Richard Mille combined the exceptional case and skeletonized movement that has become the hallmark of all Richard Mille watches, with the specific timepiece features required of divers and sailors alike.

BAUME & MERCIER - With Andy Garcia

To celebrate its new Baume & Mercier & Me charity campaign, the Geneva-based watch brand is associating with actor Andy Garcia.




 Press Release

Enduring generosity

The philanthropic mechanism of this campaign is both simple and effective: Andy Garcia, like the Hollywood celebrities in the previous campaigns, is offering voluntary use of his reputation and his image by serving as a Baume & Mercier ambassador for a full year – in exchange for the brand providing financial support to the charities of his choice.